Nupem CRM
A tailored CRM for a Meta-partnered ad agency — provisioning premium ad accounts, top-ups, payments and real-time spend monitoring in one place.
The challenge
Replace a manual workflow built around spreadsheets and partial Meta tooling with a single platform that could provision accounts, push top-ups, validate payments and surface anomalies before they cost the agency money.
What I built
- Robust integration layer with token rotation, real-time sync and exhaustive error handling against the Meta Marketing API.
- Custom polling service that derives spend trends, warnings and thresholds beyond what Meta natively exposes.
- Adopted Meta's GraphQL batch protocol — bundling multiple queries per request to stay well within rate limits.
Outcomes
- Ad accounts provisioned end-to-end without manual hand-offs.
- Clients can top-up balances in seconds with reference-validated payments.
- Real-time monitoring of account status, flags and performance metrics.
- Operations team saved an estimated 40+ hours per month.